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On White Bronco, Bronson reckons with success, throwing himself into his art and fine-tuning his sharp lyrics. Produced by Daringer and The Special Victims Unit, “White Bronco” is the lead single from White Bronco , Action Bronson’s upcoming album, due later this fall. Beginning with a black-and-white close up of Bronson lighting his blunt, the video progresses into hallucinatory territory, as Bronson’s face becomes a canvas, as natural and kaleidoscopic images, from a snake’s eye to bright flowers to a burning building, reflect on his visage.
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In “ White Bronco,” his latest video, Queens-born emcee Action Bronson gives the the visual treatment to his creative process. “ Action has emerged as an absolute force in hip-hop, a man whose presence extends far beyond the mic.” – DJ BoothĪ true artist inhales his surroundings, filters them through his mind, and exhales with a unique creative work. “ (Bronson’s) music is not only a blast, but undeniably distinctive.” – Pitchfork Rogers in an XXXL Carhartt T-shirt and Adidas shower slides, blunt dangling from his lips” – The New York Times Video: Action Bronson – “White Bronco” The Rapper Transforms to Match His Surroundings in the Clip for the Spectral Title Cut from His Upcoming Album